Steve Waddell

“It’s not about the idea; it’s about making the idea valuable. That’s the Valuepreneur’s mission.”

If you’re looking to transform your product idea into a tangible, impactful success, I’m here to help. I’m Steve Waddell, Founder and President of Nasoni, where we’ve revolutionized bathroom faucets with our award-winning, water-saving, and user-friendly innovations.

With over 30 years of experience delivering results for Fortune 500 companies and multi-million-dollar engineering firms, I’ve channeled my expertise into helping entrepreneurs like you navigate the complexities of product development. At Nasoni, our products have passed rigorous certification processes and secured patents in the US and China, demonstrating that with the right approach, your ideas can achieve both regulatory approval and market success.

In addition to my entrepreneurial endeavors, I’ve successfully raised seed investment rounds and won millions in grant funding. This experience has given me deep insights into securing the financial support needed to bring innovative products to market, and I’m eager to share these strategies with you.

Currently, I’m leading a team of MDs, PhDs, and experts in machine learning and computer vision to develop Nasoni 2.0, our next-generation smart sensor bathroom fountain faucet. This advanced technology aims to revolutionize AgeTech and AbilityTech with universal design, making everyday tasks easier for all users, including those with health challenges.

My book, “Valuepreneurs,” provides a practical, 5-stage, 15-step Value-Driven Product Development (VDPD) process, designed to help you turn your ideas into market-ready products that create real value for your customers. Whether you’re at the beginning of your journey or refining your strategy, my goal is to equip you with the tools and insights to succeed.

Let’s connect and explore how we can transform your ideas into valuable products that resonate with the market. Visit my personal website at swaddell.com for more resources and guidance.