How to 100X UV Water Treatment With Fewer Bulbs and Less Cost with NeoTech Aqua's George Diefenthal

In this Interview, we meet George Diefenthal who is the CEO of NeoTech Aqua, a Water Purification Technology Company based in San Diego, California. NeoTech Aqua specializes in manufacturing UV water and air purification equipment with a focus on innovative, energy-efficient solutions.

ONE-LINER:

"Our patented technology is not just innovative—it’s transformative, making water treatment more effective and less resource-intensive."

Pitch/Reverse Pitch:

Don’t miss George’s Pitch for NeoTech Aqua and their innovative Exceed Lamps, which you can find on the video from [5:08] to [12:49].

Discussion:

After the pitch, we discuss:

• The unique features of NeoTech Aqua’s patented technology, which uses a reflective chamber to significantly enhance the efficiency of UV light in water treatment systems.
• The development of Exceed Lamps, a new product that is 100 times more powerful than current UV lamps and designed to tackle contaminants like PFAS, NDMA, and 1,4-Dioxane with greater efficiency.
• The company's strategy for growth and acquisition, including a focus on expanding their market share in industrial and municipal water treatment sectors.

Insights:

At [19:28], George explains the challenges of navigating the investment world for a company that has been around for 20 years, particularly in convincing investors of the long-term value of their new technology.

Advice:

At [47:03], George advises startup founders to prioritize getting a product to market as quickly as possible, emphasizing the importance of generating revenue and securing that first customer.