Controlling the "Flood" of Water Data for Utilities while Reducing Costs and Cybersecurity Risks with Intelligent Water Solutions' Jennifer Loudon

In this Interview, we meet Jennifer Loudon who is the Founder and CEO of Intelligent Water Services (IWS), a Digital Water Technology Startup based in Trenton, New Jersey. IWS focuses on helping water and wastewater treatment utilities better manage their data and cybersecurity through advanced technology.

ONE-LINER:

"We're bringing the water sector into the digital age by addressing operational vulnerabilities with cutting-edge solutions."

Pitch/Reverse Pitch:

Don’t miss Jennifer’s Pitch for Intelligent Water Services, which you can find on the video from [8:28] to [21:09].

Discussion:

After the pitch, we discuss:

• The inspiration behind Intelligent Water Services, stemming from Jennifer’s decade of experience working at a wastewater utility and her vision for transforming how utilities manage data and operations.
• The development of IWS’s industrial control platform, which uses advanced technology to enable facilities to remotely control water quality and quantity while improving cybersecurity.
• The challenges of developing and piloting innovative technologies in the water sector, including the need for funding to bring these solutions to scale.

Insights:

At [27:15], Jennifer discusses the importance of demystifying advanced technologies like blockchain and digital twins for the water sector, highlighting the need for cultural change within the industry.

Advice:

At [55:26], Jennifer advises other water startup founders to stay resilient, understand their "why," and be prepared for the challenges that come with pushing new technologies in a traditionally conservative industry.