Creating a Water Intelligence Data Repository for Collaborative Watershed Management with True Elements' Kimberly Nelson

In this Interview, we meet Kimberly Nelson who is the Chief Operating Officer of True Elements, a Water Intelligence Platform Company based in McLean, Virginia. True Elements focuses on providing comprehensive water data and intelligence to support decision-making for a more resilient future.

ONE-LINER:

"True Elements aims to be the definitive source of water intelligence so that anybody, anywhere, anytime can make the best possible decisions for a more resilient future."

Pitch/Reverse Pitch:

Don’t miss Kimberly’s Pitch for True Elements, which you can find on the video from [5:24] to [19:14].

Discussion:

After the pitch, we discuss:

• The concept of water intelligence and how True Elements aggregates, transforms, and visualizes water data to help organizations understand and manage their water-related challenges.
• The importance of decision support systems in creating digital twins of watersheds, enabling users to assess impacts from various water sources, and make informed decisions based on comprehensive data.
• The challenges of communicating complex water data to different stakeholders and how True Elements is working to tailor its platform to meet the needs of various users, including government agencies and private companies.

Insights:

At [29:45], Kimberly discusses the growing need for water-related innovations and how government agencies are beginning to lower the barriers for startups to enter the market, with examples like New York City DEP's call for proposals from early-stage companies.

Advice:

At [43:04], Kimberly advises those in the water startup space to "dive right in," emphasizing the importance of innovation in the water sector and the critical need for more startups to address future water challenges.