Certifying A New Water Standard for Food, Beverage and Cosmetic Products with 1Watermark's Kobe Nagar

In this Interview, we meet Kobe Nagar who is the Founder and President of 1Watermark, a Water Certification Startup based in Durham, North Carolina. 1Watermark is dedicated to creating a "Good Water" certification for food, beverage, and cosmetic products, ensuring that consumers are informed about the quality of water used in the products they consume.

ONE-LINER:

"Our mission is to certify that the water used in consumer products is safe, efficient, and ethically sourced."

Pitch/Reverse Pitch:

Don’t miss Kobe’s Pitch for 1Watermark, which you can find on the video from [5:09] to [13:20].

Discussion:

After the pitch, we discuss:

• The inspiration behind 1Watermark, which began as an idea two years ago during a program with the Rockefeller Foundation and the Brookings Institution, focusing on the UN's Sustainable Development Goals (SDGs).
• The creation of the "Good Water" certification, which ensures that the water used in products meets standards for safety, efficiency, and ethics, helping companies differentiate their products as premium and responsibly made.
• The significant market opportunity for water certification, with a global market cap of $300 billion, and the potential to disrupt the industry by raising awareness of water quality in consumer products.

Insights:

At [15:44], Kobe discusses the importance of educating consumers about the water in their food, emphasizing how water quality impacts health and the need for transparency in water usage.

Advice:

At [33:33], Kobe advises other startup founders to always ask for help and be curious, stressing the importance of building a network of supporters and experts to complement their skills and drive their business forward.